VCU's Robertson School of Media and Culture has a rigorous capstone course for its senior students majoring in Mass Communications with a focus in Public Relations.
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After a resounding success with the Chesterfield Country Police Department in Spring 2019, Henrico County Police Department (HCPD) asked to have the Robertson's Capstone class conduct a communications audit and create a plan of action for increased social media presence for the goal of a higher percentage of applicants for both Police Officers and Communications Officers.
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The classroom was split into 2 groups, and Catalina Currier was the Team Leader for the Galactic Agency.
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The Galactic Agency conducted secondary research and then went out into the field with current officers for primary research, developing a Communications Audit, SWOT Analysis, Communications Plan, and Tactical Prototypes for HCPD.
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A live presentation was held at the end of the course with the Outreach and Hiring Team and the response from HCPD and visiting professors was a resounding positive.
Public Relations Agency Capstone with Henrico County Police Department
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